- marketing channels
- маркетинговые каналы
English-russian dctionary of contemporary Economics. 2014.
marketing channels
Смотреть что такое "marketing channels" в других словарях:
marketing channels — / mɑ:kɪtɪŋ ˌtʃren(ə)lz/ plural noun the means of communicating a message involved in the process of marketing … Marketing dictionary in english
hybrid marketing channels — Two or more marketing channels set up by a single firm to reach one or more customer segments. In this form of multichannel distribution a variety of direct and indirect approaches are used to deliver the firm s goods to its customers … Big dictionary of business and management
Marketing strategies for product software — assist software firms to determine the type of market analysis that is needed for decision making. Two general strategies that are well known in the marketing discipline are: marketing mix; and relationship marketing. Marketing mix is the typical … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing ethics — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… … Wikipedia
Marketing and data protection legislation — Marketing and data protection Establishing, accessing, sharing and using personal data are essential to successful “direct marketing” practices. These are concerned with identifying and meeting people’s needs and preferences directly, ie through… … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
